Dope Logos

FedEx has done an excellent job in expressing the company’s duties within their logo. The design element used inside the word “Ex” creates an arrow to exemplify speed and efficiency. Also, they make a play on the word “Fed”. They have incorporated a spoon in the letter “E”. The colors purple and orange are complimentary therefore, work well as highly recognizable logo.

 Pinterest has also made a play on what their company does. They took the letter “P” and redesigned it to look like a pin used on a pinning board. Also, the color red is a very strong color and is thought of something important. Pinterest is used for saving your favorite ideas and important tips and recipes. 

The iconic Morton Salt logo is a staple in every kitchen in America. The logo is effective because if you were just shown the girl carrying the umbrella and container and salt it is entirely recognizable as the logo of Morton Salt. The tag line “when it rains it pours” is brilliant in regards to when you pout the salt out of the container. 

The World Wildlife foundation is yet another iconic logo. The logo is understood across all languages. So it is effective in expressing the meaning of its purpose, for animals. Simple and elegant in black and white it is easily transferable to any platform and medium. 





Rolex is known for its high quality products and exquisite designs in watches. Therefore, they needed a logo that represented something prestigious. What is color is as prestigious as gold. A gold crown to represent Rolex is a simple and effective message. Their products are fit for a king. On the other hand Rolex is typed in a green font. Green corresponds with the idea of energy and more in relation to this product, money and ambition.
 

            When you see the name Barbie everyone knows exactly what to picture in his or her mind, blonde, pretty, skinny and a California girl. Although recently that image has changed to market to a wider variety of young girls in all shapes, races and styles. However, the logo and title Barbie has not changed. Although the use of script text is presented it resembles the image of a Barbie and the attitude of the company. The name can also be easily recognizable in black and white.